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Haunted Empire "fails to capture Apple, Steve, or anyone else in the company. "

Haunted Empire "fails to capture Apple, Steve, or anyone else in the company. "

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Yukari Iwatani Kane throws a strop as Tim cook describes her book, Haunted, as missing the point about apple. What a surprise that a WSJ Journalist doesn't understand Apple. This nonsense belongs with some of the other books I've read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world's best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We've always had many doubters in our history. They only make us stronger.

Update 3/18 2:22 PT: Yukari Kane has given a statement to Re/code on Cook's condemnation of her book.

"For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane said. "Even I was surprised by my conclusions, so I understand the sentiment. I'm happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I'm glad it has."

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Reviews on Haunted Empire

Rene Ritchie: ‘This Is a Bad Book

This isn’t a great book I simply didn’t like. This is a bad book. I was sent an advanced review copy a week ago and it was arduous to get through it.

Seth Weintraub, reviewing Haunted Empire:

The book concludes exactly how it has been prepared to conclude (sorry, no surprise ending).

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