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Welcome to the Essential Apple website. We hope you enjoy your stay and please feel to contact us if you so desire.

What APPLE stands for in a Mac Genius World

still very applicable here… A – Approach the customer P – Probe (lol!) for what the customer needs P – Position a solution L – Listen to any objections E – End with a fond farewell.

Heres Whats New in iOS 6 beta 4

Heres Whats New in iOS 6 beta 4

Google Admits Nexus Q Needs More Functionality

Google Admits Nexus Q Needs More Functionality